Article re-posted from The Mommy Couture
First of all, who is an Influencer? You hear that word a lot lately but what does it actually mean?
Basically, it’s any person that does the job (sponsored or not) of promoting brands on his/her social networks to their followers. Lately, I have been getting a lot of questions on how I started to be an Influencer, how I make money promoting brands and what applications or marketplace I use. Therefore, I have decided to dedicate a whole post on this topic!
1. LETS BEGIN
So you want to be an Influencer, what now? First of all, the content is the most important part of getting the attention of potential followers and brands. Try developing your “theme”or style and sticking to it. For example, I shoot and edit my photos with lots of bright colors. That way your feed looks pretty and the followers know what to expect from you. Think of your feed as your portfolio or resume showcasing your work experience.
At first I started collaborating with brands in exchange for gifts and products. This way you get the practice you need while showing other brands that you are capable of getting the job done. To get these “collabs” all you need to do is email/DM brands and if they feel like you are a great fit, they will ship the item of your choice for you to shoot.
2. HOW TO APPROACH BRANDS
Now that you have been creating content for some time and feel like you are rocking the Instagram game, you may be ready to get the paid collaborations. The brands might be approaching YOU at this time but if your following is not quite large yet, you will not be getting too many offers. The best is to look into a professional Influencer Marketing Platform and the one I love and have been using for awhile is called BRANDSNOB.
3. HOW TO MAKE MONEY WITH BRANDSNOB
You will need to download their app and apply to be able to use their platform. Once you are approved, you will be getting daily notifications from brands looking for influencers. The companies state what they want to promote, how many photos/videos/stories they would like as well as the type of photos they are looking for. Now all you need to do is make them an offer. The brands vary from clothing boutiques to new fitness inventions or even a new application release. Your offer will need to include a small proposal including desired payment amount.
The rate you put is completely up to you and depends on the job and the following you have.
Once the offer is sent the brand will review all the offers and decide which person is a great fit for them. Now, they will either accept your offer, choose someone else or negotiate your rate, which you can either accept or reject. I would suggest to apply to all the jobs even if you haven’t done that type of work before so you can grow and challenge yourself.
Now that your offer has been accepted, the company will make a payment (which will be held by Brandsnob) and mail you their product. Make sure to read all the instructions well so you do exactly what the brand wants and use all the appropriate tags required by them. When your post is up- you get paid! It’s very simple and fun to use.
Check out some photos of my collaborations below and make sure to follow me on Instagram —> Oxana Niki
To sign up for Brandsnob just head over to https://www.brandsnob.co or download their app from your phone and start making offers!
You can comment on Oxana's original article with any questions here,